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What Is Color Grading — and Why Does It Make Your Video Look So Good?

by jtapia | Apr 15, 2025 | Video Marketing Strategy

I’ve been asked this a number of times — usually during a review call or while going over a rough cut:“What exactly is color grading?” It’s one of those terms that pops up a lot in video production, but unless you’re directly involved in editing or post work, it’s not...

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